Use of project management module to complete the task on the market a clear management
Many companies have been frequent market activities, market activities can be very large national tour activities, or a simple product demonstrations, etc., but regardless of the large and small will be designed to these key factors: time, manpower and cost, mission , income, results, etc., then how can all these factors can be orderly management together?
In many companies, we found that many officers do not know where their task clear, when you need completed? And now the state of these tasks? Hold a market in your activities, the general leadership of all want to know what the current situation? Who is responsible for this matter and how the process now? Who is processing instructions? Who is in charge of distribution or contact potential clients? Who is the person in charge of the project? When is the deadline? Have done? History of the project is what? ... ..
Suppose we want to launch marketing activities to attract new customers and maintain our most valuable customers, how do we know which customer convenience is the most valuable? How do we measure our marketing activities are effective? Can we quickly learned that the activities of the market between budget and actual comparison report? ... ..
In the e-cology's help, we have to achieve these goals:
The collection of market activities creativity:
Through the knowledge of the document module, relevant personnel from the marketing department to be responsible for market activities creativity to start a discussion group, the related personnel to join the discussion group, set a time so that we can put forward their views on market activities and recommendations, once a good ideas. Marketing Manager will form the basis of these ideas in detail in the copy market activity, and sought further views.
Submitted project proposal and presentation of the project:
By e-cology of the project approval process, the leadership of the project by the company for approval. Marketing Manager for approval by the project based program, the establishment of e-project module related tasks and projects to each member of a project scheduling tasks. Once the project is approved by all members of the schedule will automatically produce the relevant current need to complete the task.
Via e-CRM customer choose needs to be invited:
e-CRM helps marketing activities automatically analyze the target market, promotional activities through predefined templates to all the invited customers to send email, e-cology can immediately know which customers will participate in our marketing activities All these work can be completed in the mouse clicks.
We arranged according to their mandate to communicate:
e-Workflow to help record and the market related activities, all processes! Task or application will directly reach those where they are now handling. This ensures that every employee in the company responsible for what parts of the task, his or her current work flow. Each person can easily see where this task is, who is in charge. The market activities of the project manager can easily understand their marketing plan is to be read and approved. Project members are assigned the task of reading.
Real-time change to adapt to the new project plan changes in the environment:
The progress of activities in a market process must run into many of Wen Ti, and these problems may change the original project De progress plan, the project manager based on each project task to change the situation, Sheng Cheng's project plans a new version of the system will be the first time in circulated to all project team members, and let each member of a project schedule of work to date of the project plan.
Documentation module to help project teams take good care of the appropriate project documentation:
Market activity will inevitably produce a large number of documents: the book market research activities, market activities, proposals, marketing activities, invitations, there is need to draft the design of color printing materials, posters and project briefing .... And all these documents and the market activities can be projects are interrelated, so as long as we find events and activities in this market, we can find the same as the project immediately instructed all relevant documentation.
Leadership can always check the progress of the market activity and activities of the final results:
As the company's leadership can be very easy to see the effectiveness of the Company's ongoing marketing activities. e-cology can help lead the activities accurately find the exact response! For example: How many customers are required to our email invitation replies? How many people click on our website or email list posted on the event title in the market? The number of clients seen in our market activity news? How many people visit us during the event micro-site pan? The number of potential customers in our pan-registered micro-site trial apply? Activities generate a number of documents? The number of personnel involved in this market activities? The number of processes and activities associated with this market? How many project tasks have been altered or postponed? The number of tasks to be completed ahead of schedule? Activities in this market are how much to send? The implementation of the budget market activity, how? ... .. As long as the company's leadership wanted to know this information, e-cology can be fully provided.
Market activities and timely conclusion of the event as a knowledge of the document archive release:
Finally marketing-related staff in e-cology in the archive of the activities of the market activity for the event will be a knowledge of the document posted to the knowledge base of the Pan-micro, so the market after the need to organize similar activities, other personnel can share the experience and market related activities, all the mistakes!
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